Privacy Policy for Hearth Fusion Living
Hearth Fusion Living (“we,” “our,” or “us”) is firmly committed to safeguarding your privacy and ensuring the protection of your personal data. This Privacy Policy outlines the types of personal information we collect, how we use and protect that information, and your rights under applicable data protection laws, including the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We encourage you to read this policy carefully to understand how your data is handled when you interact with our website, hearthfusionliving.com.
1. Commitment to Privacy and Data Protection
At Hearth Fusion Living, we recognize privacy as a fundamental human right. We uphold the highest standards of data security and transparency in all of our data-processing activities. This commitment is embedded in every aspect of how we operate hearthfusionliving.com and interact with our visitors, users, and customers.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all visitors, users, and others who access hearthfusionliving.com. For the purposes of data protection laws, Hearth Fusion Living is the data controller responsible for collecting and determining the purposes and means of processing your personal information.
3. Categories of Data We Process
We may collect and process the following categories of personal data when you use our website or services:
a. Usage Data
Includes information about how you use our site, such as IP address, browser type, referring/exit pages, date/time stamps, and website interaction data (page views, clicks, session durations).
b. Account Data
Includes your name, email address, postal address, phone number, and other contact information you provide when you create an account, register for services, or complete forms on hearthfusionliving.com.
c. Profile Data
Includes information related to your preferences, browsing behavior, purchase history, saved items, and interests derived from your interactions with our platform.
d. Communication Data
Includes records of inquiries, messages, support requests, complaint information, and any responses you provide in contact forms, support emails, or chat interactions.
e. Technical Data
Includes details about the device(s) you use to access our services, such as operating system, screen resolution, browser configurations, mobile device identifiers, and system diagnostics.
f. Transaction Data
Includes details of payments made to or from you, billing address, order records, and delivery data related to products or services purchased on the site.
g. Preference Data
Includes your settings related to newsletters, marketing communication consents, product interest tags, and responses to marketing-related prompts.
4. Legal Bases for Processing
We process personal data under the following lawful bases as permitted by the GDPR:
– Consent: Where you have provided your voluntary agreement (e.g., to receive marketing emails).
– Performance of a Contract: When processing is necessary to fulfill a contract with you, such as delivering purchased goods.
– Legal Obligation: When required to comply with a legal requirement (e.g., tax regulations, fraud prevention).
– Legitimate Interests: When processing is necessary for our legitimate business purposes and does not override your rights and freedoms, such as improving user experience on hearthfusionliving.com.
5. Your Rights
Subject to applicable law and verification of your identity, you have the following rights under GDPR and CCPA:
– Right to Access: You may request access to the personal data we hold about you.
– Right to Rectification: You can request corrections to inaccurate or incomplete data.
– Right to Erasure: You may request deletion of your data where there is no legitimate reason for us to retain it.
– Right to Restriction: You may request restricted processing in certain circumstances.
– Right to Data Portability: You may request a copy of your data in a portable, commonly used format.
– Right to Object: You may object to processing when based on our legitimate interests or for direct marketing purposes.
– Right to Withdraw Consent: Where consent is the legal basis for processing, you have the right to withdraw it at any time.
– Right to Non-Discrimination (under CCPA): You will not be discriminated against for exercising your privacy rights.
To exercise these rights, please contact us at: [email protected].
6. Security Measures
We implement appropriate technical and organizational safeguards to protect your data from unauthorized access, alteration, disclosure, or destruction. These include:
– Encryption of sensitive data in transit and at rest.
– Access controls to limit personal data availability to authorized personnel.
– Regular security audits and vulnerability assessments.
– Secure data backups stored in protected environments.
– Staff training and confidentiality agreements to ensure data protection awareness.
While we endeavor to protect your information, no system can be entirely secure. Users are encouraged to take precautions when using online platforms.
7. International Transfers
Your data may be processed or stored outside your country of residence, including in jurisdictions that may not offer the same level of protection. Where such transfers occur, we implement safeguards such as European Commission Standard Contractual Clauses or rely on adequacy decisions to ensure that your data remains protected in accordance with applicable law.
8. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this Privacy Policy. Retention periods vary by data category:
– Usage and Technical Data: Retained for 12 months for analytics and platform optimization.
– Account and Profile Data: Retained for the life of your account and up to 2 years after closure for record purposes.
– Transaction and Financial Data: Retained for 7 years to comply with accounting and tax regulations.
– Communication Data: Retained for 3 years from the date of last correspondence.
– Marketing Preference Data: Retained until you withdraw consent or amend your communication preferences.
Upon expiration of applicable retention periods, data is securely deleted or anonymized.
9. Cookie Policy
Our website uses cookies and similar tracking technologies to improve functionality and enhance user experience. These include:
– Essential Cookies: Necessary for site operation, including session management and secure login.
– Functional Cookies: Enable enhanced features such as saved preferences or location recognition.
– Analytics Cookies: Help us understand how visitors interact with hearthfusionliving.com, including traffic patterns and user retention.
– Performance Cookies: Collect technical diagnostic data to monitor site responsiveness and troubleshoot issues.
10. Cookie Management and Compliance
Under GDPR and CCPA, you have the right to manage your cookie preferences. On first visit to hearthfusionliving.com, you are presented with a consent banner to accept or manage cookies per category. You can withdraw or change your preferences at any time via the “Cookie Settings” available in the website footer or via your browser settings.
Most browsers allow you to refuse cookies or be notified when a cookie is being set. Note that disabling cookies may affect site functionality.
11. Children’s Data Protection
Hearth Fusion Living does not knowingly collect or process personal data from children under the age of 13. If we become aware that we have obtained information from a child without appropriate parental or guardian consent, we will promptly delete such information. If you become aware of any such data collection, please notify us at [email protected].
12. Policy Updates and Notifications
We reserve the right to update or modify this Privacy Policy as our practices evolve or as required by law. Any significant changes will be communicated via notices posted on hearthfusionliving.com or through direct contact methods when appropriate. Continued use of our services following such updates constitutes your acceptance of the revised policy.
13. Contact Information
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns regarding your personal data or our data protection practices, please contact us at:
Email: [email protected]
Website: https://www.hearthfusionliving.com
We are committed to ongoing compliance with all applicable privacy laws and welcome your questions, comments, or requests related to data protection.